Trussardi expands its licenses with the underwear. The Greyhound brand has signed a three-year agreement with the Italian company Tollegno 1900 for underwear, nightwear and beachwear. The spinning company, which includes the brands spider and Julipet, will produce and distribute the collections from the fall/winter season 2015-2016.
The collaboration between the jaws and 1900 Tollegno, from Italy and will extend internationally, provides the Trussardi Jeans Underwear, which will be introduced with a flash p/e 2015, the Tru Trussardi Nightwear and the Tru Trussardi Beachwear, with both distribution direct stores under the brand Trussardi, multi-brand, both nationally and internationally.
"We are confident that this new project will help us to extend the concept of lifestyle brand to 360 degrees," he said in a note the Trussardi Group CEO David Trussardi, who has just presented the partnership with Morellato watches line and therelaunch of Trussardi Jeans .
For his part, Tollegno group is convinced that a brand like Trussardi inside its portfolio of brands "will have a stronger presence in both Italy and abroad," explained Lincoln Germanetti, Tollegno 1900 AD. Outside the national borders, in particular, the "brand awareness of Trussardi will be the keystone to preside over the wholesale channel high range, already served with Julipet collections," concluded Germanetti.
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