Salco, Tuscan company specializing in women's dusters, celebrates an important step in its expansion strategy in the land of the rising sun: the autumn winter collection, in fact, makes his entrance in Isetan, the department store in Tokyo, considered one of the principal promoters of new trends and new brands in Japan.
In addition the company's Tuscan creations were selected to be exhibited in the temporary space dedicated to the brand to which Isetan intends to give more prominence and visibility. The "Pop Up Shop" dedicated to Salco, inaugurated on 2 July, is located on the 4th floor of the department store, dedicated to luxury brand, and will remain active for two weeks. After this period, starting on 16 July the collection will find its location to 3° floor, among the world's leading fashion brands.
"The decision made by Isetan to dedicate the Pop Up Shop at our creations fills us with pride and is a very important recognition of our work and the quality of our products," said Stefano Salvatori, General Manager of Salco. "The Japan has always been one of our reference markets, thanks to a sophisticated and evolved, seeking better and is able to appreciate the quality and style of our leaders, typical of the Made in Italy", concluded the manager.
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