Preca Brummel pushes on retail

Preca Brummel accelerates in retail. The company of kidswear from 0 to 16 years, in the first three months of the year has come up with a plan of new openings and some major expansions in the segment of concessions. In February, the leader of the brands Brums Mek, Bimbus and signed an agreement with Toys Center for the opening of 16 stores within the chain of toys and early childhood, in Italy.

Detail of individual brands Brums took home in store in via Antonini in Milan, while Bimbus has crossed the threshold of the remaining 15 arising, among others, in Parma, Palermo, Bologna, Rome. To date, in fact, the Group of Carnago, in the province of Varese, 43 is present in Toys, only 4 of which only 37, Brums and Bimbus 2 Brums and Bimbus share.

At the same time were expanded Brums Mek and spaces in the Coin of Mestre and Brescia and inside de la Rinascente in Cagliari. Preca Brummel now has altogether 23 corner Brums Mek and 9 in Coin and 5 department store Brums Megastores la Rinascente.

In March instead, through the franchising formula, supported in some cases by the project Company, Do Moms have been opened 4 new outlets, of which 3 Brums in Carmagnola (To), Capo d'Orlando (Me) and the Albano Laziale (Rm) and one of Leinì (Turin) by Bimbus. Whereas, moreover, has planted the flag in Moscow, in the frame of the mall dedicated to child Reno Detsky Magazin.

For the next two months there are other cuts in the pipeline on the tape, both within and beyond the border: at national level to open a store in Bimbus Lecco, while new Brums brand will arise in Matera, Rho (MI) and Rome. Abroad instead Brums disembark in Poland, Czech Republic and, especially, in Oman and Dubai, within Apparel Group, the well-known Department Store in the Middle East.