After being launched recently in the TMall corporate e-commerce platform, part of the Alibaba group, the Moncler Genius Collection has landed in Retail on October 4th. In particular, the collection was launched in retail in the cities of New York and Tokyo with "The House of Genius".
For the capsule collections of the Genius project, two temporary ad hoc retail environments were made available, as well as 50 other pop-ups in the brand's single-brand store. Furthermore, it will be possible to purchase the collection in specific department stores and boutiques chosen at international level. The official note issued by the company states that the choice to bring the collection in the retail has been made "reserving the consumer a unique and unprecedented Moncler experience: in the spotlight not only the Moncler Genius garments, but also special edition products" .
Those developed for the Moncler Genius line, are the fruit of the project that took place during the last fashion week held in Milan last February, in collaboration with different internationally renowned designers. Specifically, for their realization, Moncler has collaborated with Hiroshi Fujiwara, Karl Templer, Craig Green, Kei Ninomiya, Simone Rocha and the Italians Pierpaolo Piccioli, Francesco Ragazzi and Sandro Mandrino.
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